How players play

The lifecycle, by market and tenure.

Each row is one market x session-tenure group. Play mix shifts identically in every market: free packs hook the first session, depth and rewarded-pack play peak in sessions 2-7, and veterans (8+) settle into the daily-song habit. Completion holds 90%+ everywhere.

Emerging markets

Where new demand is forming.

Non-Anglo markets by new devices this week, against each market's own 4-week baseline. "Played" = share of this week's arrivals that completed at least one game.

Reading it. Rising = this week at least 1.5x the market's own weekly baseline. IL is the home market (organic/word-of-mouth gravity). The zero-played rows (SA, LY, DZ, AE) arrive but do not start a game - under investigation (audio/RTL funnel suspected, not yet diagnosed). All figures are new devices, internal + QA traffic excluded; small numbers, read direction not decimals.