What we have

One game, four surfaces.

Weekly columns = Jul 13–19, the last full week with all four surfaces open (web gated + Android unlisted since, during a review window). iOS: 2.4× monthly growth and 81% of all games played. June's mobile-web reach was a paid campaign — high traffic, low intent.

Retention · Apple App Store Connect

Retention plateaus instead of decaying.

Apple's own daily-retention curve, days 1 through 23. After the first week it flattens in the mid-to-high 30s and holds there for more than three weeks — essentially no decay.

Apple App Store Connect · Daily Retention · opt-in devices · cohort average · full day-by-day matrix ->

Cohorts & depth · our data

Weekly retention and games per player.

Weekly cohort retention

How to read it: each row is a group of users by the week they first opened the app. wk 1 = the share of that group still active 7+ days later; wk 2 = 14+ days; and so on. Higher = stickier. Brighter cell = higher retention. "·" = week hasn't elapsed yet.
low high

Games per player · lifetime, share of players

Where they play

Who the players are.

Current daily

Where it sits now.

Roughly double the pre-campaign organic install floor, held for a week-plus.