iSpotly· intro funnel
<- all assets

First session

Which intro track hooks, and where people quit.

Every new player gets one intro track. Each row follows the people who got that track through the teaser: each stage column counts who quit THERE (furthest point reached, columns sum to "got"). The columns that matter: played = went on to finish a real game, reg = created an account.

Cohort. Last 21 days, organic default intro setup only (the numbered 365scores setups are excluded - their audience quits regardless of track, which would smear the comparison). People are stitched identities; internal + QA traffic excluded. Stages. quit L1 = closed during the first stem layer; L2/L3 = quit after reaching that layer; guess = opened the guess box but never answered; wrong / right = final guess outcome, then left; finish = completed the full teaser flow (this event under-fires in the current build - fix queued - so read "played" as the real outcome). played = completed at least one real game after the intro (server records, not client events). Dimmed rows have under 10 people - read direction, not decimals. Web rows are weak for every track: that is the channel, not the song.